I have been a Martha groupie since her magazine was first published. Actually before her magazine was published, I was a fan of the cookbooks. Last time when we went to NYC, I missed getting tickets. They open the window for only a short period of time per show; first I was too early, then too late. This time I was determined to see the taping. But more on that later…for now back to spring 2010.
While I didn't see a taping of the show in 2010, my trip wasn't complexly "Martha-less". We happened to be in town on the day she was celebrating the release of her sewing book Encyclopedia of Sewing and Fabric Crafts. In true "Martha" fashion they held a cocktail celebration which was open to the public. I bought two tickets and took my mother-in-law. The event was billed as a cocktail party with demonstrations, samples from the book, and light h'ors d'oeuvres. At the end of the party we all received a SWAG bag with product samples and the book itself.
The event was nothing if not interesting. They had a signature cocktail, a few h'ors oeuvres, and the make-and-takes. It was easy to pick out the stick-skinny interns wearing the latest fashion trends. They spent the evening running around trying to keep things together.
|see the cute mice?|
|Peering down the hall into the craft|
Then da…da...dum….in she walked….
I know a lot of people aren't fans, let alone obsessed with Martha like I am. I found a blog yesterday called Hating Martha. You might be wondering Why do I worship her so much? Because unlike so many crafter today, she has an attention to detail that is superb. She finishes all sides of a project, she is concerned with the heirloom quality of a handmade item. I love her clean aesthetic-it's not my style, but I appreciate it. She searches for and uses quality supplies and she she can't find something she makes it herself and sells it under one of her many collections. She doesn't shop at The Dollar Store. While I understand crafters on a budget love the Dollar Stores, 99.9% of the time I can tell they shopped at The Dollar Store. While there is nothing wrong with that, I prefer the authentic, craftsman aesthetic.
Martha uses quality, high-end products and gets appropriate results. She studies and then teaches…whatever it is..uses appropriate tools….the best materials and the correct techniques. I Adore that she sets trends. I cannot tell you how many times I have watched or read about a technique she loves and 3 years later it is EVERYWHRE. Take Faux Bois. She has been writing and doing crafts with Faux Bois (fake wood) for years and now it is everywhere. Calico Studio just released a wood background stamp, Tim has a wood Texture Fade and you find Faux Bois in pillows, sheets….Google "Faux Bois" on Etsy and you will see her influence.
My determination to get tickets to the show paid off this time. We were heading to NYC to visit my in-laws but I knew they would appreciate my trip to Martha's show. Last year my sister-in-law was walking home from work and passed Martha signing books at a Barnes and Noble. I ended up with an autographed book for my birthday. I opened the package and without even opening the cover I know what she has done and I squealed. Scared the kids to death.
Part two tomorrow….